why it is gmail and email ?

 You are opening up the additional communication channel to pursue more candidates. It will lead to better outcomes for those `` warm '' people that are willing and thirsty for more data. That is not to say e-mail doesn't make, but e-mail is a more passive connection.

Simple meaning: gmail and email.

email:

 It is an digital importaint message,files,photos etc. Email is condered as a importaint message in our life.

gmail: 

it's platform to send email, we can called message sending platform

ex: yahoo gmail,ms gmail and google gmail many types email sending platform are ther.

You don't need to necessarily get the sexy chance first email unless they have been informed and think they are taken care of. By pursuing the potential you may turn the chance into the play. You get the chance to take them and move them into the sales line. 

Certainly, I am not suggesting you can definitely end the trade. What I am saying is you will change them to a more phase in their customer's journey. You do them along this journey by giving them pertinent data.

The use of this could be e-mail Templates to deliver emails customized to specific people. We will create an e-mail model using Pug with variables that may be modified from someone to whom we are sending that email.

 Before sending an e-mail, we will make Pug to HTML code with individual information to fill the gaps where that dynamic data should take. Trust me, that can save you plenty of time.